Marketing

Build Your Author Platform to Promote Your Book

A complete marketing coaching program specially tailored to your publishing and professional goals to drive exposure for your author brand and your book.
Build Your Author Platform to Promote Your Book
Designed for:  Authors

If the idea of launching your book or building your platform is stressing you out, this is the program for you. When it comes to building an author platform, no two strategies are alike. This program takes a facilitated approach – meaning it is a coaching/consulting hybrid – that is specifically designed to support then entire book publishing process, from concept to launch day.

We work with you to clarify your goals and make strategic choices while at the same time working with you to build tangible tools, assets, and a plan for success.
Duration
8 Sessions
Time Commitment ​
4 hours/week
Focus
Marketing
Format
1 on 1 Coaching
Define Your Brand

This serves as the heart of your platform and is built around your core values.

Create an Audience

Know and connect with your readers to build your fan base.

Clarify Your Message

Leave an amazing first impression through meaningful communication.

Grow Your Presence

Prepare your assets for mass distribution.

Program Overview

Chapter One: The Basics

Session One

Dig deep into your purpose, goals, and personal meaning for your publication. Equip yourself with a clear vision of your audience and examine your competition. Determine your strengths and resources to help support your launch.

Chapter Two: Your Brand

Session Two

Personalize your brand by penning a compelling story. Define your impact in meaningful, easy to communicate value propositions. Determine the selling tactics that resonate most with your audience.

Chapter Three: Your Book

Session Three

Finalize and polish your book details, from branded approach to cover design. Evaluate your offers and navigate the pros and cons of traditional vs self-publishing.

Chapter Four: Your Platform

Session Four

 Create a strategy and outline content for the hub of your digital platform. Examine best practices for websites, landing pages, social media and more.

Chapter Five: Media

Session Five

 Get a crash course in the unique world of book publicity. Create a strategy and build the tools you need to create a buzz around your book launch.

Chapter Six: Content Strategy

Session Six

Craft a content calendar that will guide you through your book launch and after. Determine what content types best aligns with your brand, which advertising channels are worthy investments, and finalize a content strategy that you can successfully implement.

Chapter Seven: Budget

Session Seven

Analyze your critical resources (time, energy, relationships, and money) to create an inventory of assets and strategically allocate those resources to impactful tasks that drive results.

Chapter Eight: Master Schedule

Session Eight

Schedule your mission-critical to dos, tasks, and next-steps leading up to and after the book launch.

This Program Includes:

8 Hours

Coaching Session

Printed

Marketing Plan Workbook

Introductory

Video to Help You Prepare for the Program

Access

to the True Living Networking Groups

Simplify your book publishing process with this unique author marketing program. This program includes a combination of market planning with asset allocation, and network opportunities. After you complete the program, you will have a clear picture of your target audience along with next steps and action items to help you reach your goals. Most importantly, you should have clarity on your brand, message, and mission with an informed launch plan for your book.

What You Will Gain

Real Client Experiences

Alesha Peluso

Meet Your Coach

Alesha Peluso is the CEO of Three Summers Creative and an avid marketer.
Alesha unravels business challenges by presenting complete marketing solutions that work. Her practical and clear approach to marketing has lead her clients to millions of dollars in annual revenue growth. Her success is attributed to upholding three guiding principals of every marketing strategy: Creativity, Competitiveness, and Clarity. 

Learn more
about the program

Schedule an
Introduction

Apply By Scheduling A Introduction Call

Programs have limited space offered only to those who we know we can help and are ready to take action. During this 30 minute interview will ask about you and your goals and brainstorm how we can expedite your success together.

OR CALL
(908) 341-1813

Email info@trueliving.team