Marketing
Build Your Author Platform to Promote Your Book
If the idea of launching your book or building your platform is stressing you out, this is the program for you. When it comes to building an author platform, no two strategies are alike. This program takes a facilitated approach – meaning it is a coaching/consulting hybrid – that is specifically designed to support then entire book publishing process, from concept to launch day.
Duration
8 Sessions
Time Commitment
4 hours/week
Focus
Marketing
Format
1 on 1 Coaching
Define Your Brand
This serves as the heart of your platform and is built around your core values.
Create an Audience
Know and connect with your readers to build your fan base.
Clarify Your Message
Leave an amazing first impression through meaningful communication.
Grow Your Presence
Prepare your assets for mass distribution.
Program Overview
Chapter One: The Basics
Dig deep into your purpose, goals, and personal meaning for your publication. Equip yourself with a clear vision of your audience and examine your competition. Determine your strengths and resources to help support your launch.
Chapter Two: Your Brand
Session Two
Personalize your brand by penning a compelling story. Define your impact in meaningful, easy to communicate value propositions. Determine the selling tactics that resonate most with your audience.
Chapter Three: Your Book
Session Three
Chapter Four: Your Platform
Session Four
Create a strategy and outline content for the hub of your digital platform. Examine best practices for websites, landing pages, social media and more.
Chapter Five: Media
Session Five
Get a crash course in the unique world of book publicity. Create a strategy and build the tools you need to create a buzz around your book launch.
Chapter Six: Content Strategy
Session Six
Craft a content calendar that will guide you through your book launch and after. Determine what content types best aligns with your brand, which advertising channels are worthy investments, and finalize a content strategy that you can successfully implement.
Chapter Seven: Budget
Session Seven
Analyze your critical resources (time, energy, relationships, and money) to create an inventory of assets and strategically allocate those resources to impactful tasks that drive results.
Chapter Eight: Master Schedule
Schedule your mission-critical to dos, tasks, and next-steps leading up to and after the book launch.
This Program Includes:
8 Hours
Coaching Session
Printed
Introductory
Video to Help You Prepare for the Program
Access
Simplify your book publishing process with this unique author marketing program. This program includes a combination of market planning with asset allocation, and network opportunities. After you complete the program, you will have a clear picture of your target audience along with next steps and action items to help you reach your goals. Most importantly, you should have clarity on your brand, message, and mission with an informed launch plan for your book.
What You Will Gain
- Personal Brand Identity & Messaging Strategy
- Content Strategy & Media Primer
- Foundation for a Digital Platform
- Book Launch Budget & Schedule
Real Client Experiences
Meet Your Coach
Alesha Peluso is the CEO of Three Summers Creative and an avid marketer.
Alesha unravels business challenges by presenting complete marketing solutions that work. Her practical and clear approach to marketing has lead her clients to millions of dollars in annual revenue growth. Her success is attributed to upholding three guiding principals of every marketing strategy: Creativity, Competitiveness, and Clarity.
