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Hi,

I’m Caleb Blair,
I help home service companies increase profits, reduce costs, and retain more clients by streamlining operations from lead generation to client reviews

Profit Engineering Consultant

About Caleb

"Do it right, for the People"

Anything worth doing is worth doing right, and anything worth doing right is worth planning well.

Caleb Blair

Caleb Blair transforms service based businesses by building custom systems & processes that automate delivery, enhance client engagement, and boost profitability. He helps businesses clearly define their strengths, enabling them to charge premium rates. By automating daily tasks, Caleb frees up owners and employees to focus on high-value work that drives growth.


He started his career by building his own high-end finish remodeling firm, mastering operational efficiency and client engagement. He then launched his own marketing system implementation company, streamlining and automating lead intake and appointment scheduling. From there, Caleb joined one of the largest roofing process and technology implementation firms, where he developed complex automated estimation tools and architected the organization’s go-to-market strategy. He now is back helping remodeling organizations thrive. His technical focus is on creating automations, customer engagement processes, and first-to-market solutions, allowing companies to drive profitability while optimizing operations.

Real Client Experiences