Caleb started his career by building his own high-end finish remodeling firm, mastering operational efficiency and client engagement. He then launched his own marketing system implementation company, streamlining and automating lead intake and appointment scheduling. From there, Caleb joined one of the largest roofing process and technology implementation firms, where he developed complex automated estimation tools and architected the organization’s go-to-market strategy. He now is back helping remodeling organizations thrive. His technical focus is on creating automations, customer engagement processes, and first-to-market solutions, allowing companies to drive profitability while optimizing operations.